The Global Ecommerce Council defers to the Path to Purchase Institute located in the U.S. for the most up to date guidelines on commerce and how to drive overall eCommerce success.

The Ecommerce Council's mission is to enable and empower Council members to shape the e-commerce capabilities, strategies and opportunities for their organizations via high impact/action-oriented knowledge and perspective sharing.

The GECC continues to explore the future of eCommerce, as well as eCommerce Marketing practices, eCommerce Consultancy, Retailers, brand manufacturing and more. We plan to align with leaders in each of these industries in 2018.

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